betty crocker cake mixes did not sell well when they were first released, even though focus groups – still a new idea – were full of women who said they would be open to the idea of saving time when baking their daily butter-caramel-bacon-grease cakes. betty asked one of the social science experts that had popped up after freud released his books in america. he told her to add instructions on the box telling the pearl-necklaced honey to include a superfluous egg. he said that 1. having a few simple steps would alleviate medically-methed-housewife-guilt about being lazy and taking shortcuts and 2. would symbolize sacrificing their own eggs for their chain-smoking WWII vets. sales sailed through the glass ceiling.
if you click on this picture it will take you to an amazon page where you can buy my novel. just imagine eggs, or something.